Linked infacebooktwitteryoutube
Adaptive Biotechnologies

Medicare Expands Coverage for Adaptive Biotechnologies' clonoSEQ® MRD Test to Include Mantle Cell Lymphoma

genomics

Illumina and PHASE Partner to Advance Oncology Testing in the Greater Bay Area, Supporting the "Healthy China" Initiative

MGI

MGI Partners with Human Cell Atlas to Advance Global Human Cell Mapping

NHS Wales

NHS Wales and Illumina Expand Partnership to Advance Genomic Cancer Detection and Personalized Medicine

Genomics England

Unlocking Genomic Potential for Rare Cancers: Cancer52 and Genomics England’s Collaborative Approach

Tempus AI

Tempus AI Launches Immune Profile Score to Enhance Precision in Immunotherapy for Advanced Cancer Patients

Guidelines

Key Resources and Organizations for Precision Medicine Guidelines

MedGenome

MedGenome Strengthens Leadership Team to Drive North American Expansion in Precision Medicine

NCCN

NCCN Expands Clinical Practice Guidelines for High-Risk Genetic Cancer Assessment

MicrobioTx

MicrobioTx Launches Gut Function Test (GFT) for Easy, Affordable Gut Health Profiling

Roche

Roche to Present Over 40 Abstracts on Blood Disorders at 66th ASH Annual Meeting, Showcasing Advances in Lymphoma Treatments

Hamad Medical Corporation

Hamad Medical Corporation Hosts 3rd Precision Medicine Conference on AI and Genomics Integration

Caris Life Sciences

Caris Life Sciences Receives FDA Approval for Groundbreaking MI Cancer Seek™ Diagnostic Assay for Precision Oncology

Alzheimer's disease

IWG Proposes New Clinical-Biological Definition for Diagnosing Alzheimer’s Disease

Inify Laboratories

Inify Laboratories and Karolinska Institutet's ProMort Team Partner to Transform Prostate Cancer Diagnostics with AI

Performance Marketing

Organization

HaystackAnalytics

Job Location

Mumbai, Powai

Who are we?
Based out of IIT Bombay, HaystackAnalytics is a HealthTech company creating clinical genomics products, which enable diagnostic labs and hospitals to offer accurate and personalized diagnostics. Supported by India's most respected science agencies (DST, BIRAC, DBT), we created and launched a portfolio of products to offer genomics in infectious diseases. Our genomics based diagnostic solution for Tuberculosis was recognized as one of top innovations supported by BIRAC in the past 10 years, and was launched by the Prime Minister of India in the BIRAC Showcase event in Delhi, 2022.

Roles and Responsibilities

1. Develop and execute data-driven performance marketing strategies to drive user acquisition and engagement.
2. Oversee and optimize digital advertising campaigns across various channels, including social media, search, and display.
3. Manage the marketing budget effectively, ensuring maximum ROI.
4. Conduct A/B testing and analyze campaign data to make data-backed decisions.
5. Collaborate with the creative team to create compelling ad creatives and landing pages.
6. Stay up-to-date with industry trends and emerging marketing technologies.
7. Monitor and report on key performance metrics and provide actionable insights to improve campaign performance.
8. Collaborate with cross-functional teams to align marketing strategies with business goals.
9. Identify opportunities for growth and expansion in the media and content space.
10. Hands on experience on Meta ads, Google ads and other DSPs & SSPs
Build profitable Linkedin/Meta/Google campaigns that are scalable

 

Skills: Analytics Skills, Observation Skills, Pattern Detection, Planning and Strategizing the campaign structure, budgets and optimisation plan ahead. Linkedin Marketing, B2B, Facebook Pixel Integration, Google Analytics, GTM, Google Sheets, Canva Presentation, PPT for Reports and Pitch of the Plans.